Sylvester Stallone has announced plans to launch a men’s clothing line under his new lifestyle company Sly Inc.
The brand, titled ‘Stallone’, will launch in 2012, and will take inspiration from Sly’s career defining roles as Rambo and Rocky. According to Sly Inc. president Michael Henry, the line will be targeted at “the rebel and the gentleman” in every man. Exciting news for all stylish Stallone fans.
Although price points are still yet to be confirmed, the line is targeted at men between the ages of 25 and 40. The first collection, set to debut in 2012, will feature clothing and watches, eyewear and grooming products, with fragrance and shoes to follow. Stallone also discussed the reasons for his foray into fashion. He said he became “truly involved in style” after Rambo 2, when he lost 25 lbs: “Nothing fit, so I started buying custom clothing,” he said. “I found out I really like this world.”
Stallone said he had previously turned away several offers to work with other apparel companies, but now feels ready to take on the challenge of developing his own brand: “I really believe I have an understanding of the male psyche on all levels. I want to expose people to things that will work and this is the apropos time. I’m not experienced in this field, but we have the proper team to move this vision along.”
Check back for the latest on the new clothing line as we hear it. Let us know your thoughts in the comments below.