Sylvester Stallone has announced the launch of Instone, LLC, fulfilling his vision of a holistic product line for complete health and fitness management.

The company derives from Stallone’s lifelong dedication to fitness, and has its official unveiling in Columbus, Ohio at the Arnold Classic. Instone’s mission is to educate more people on the value of nutrition, exercise and health and provide high quality products that will allow them to lead healthier, more productive lives. The products deliver top-quality protein, minimal carbohydrates and a host of critical nutrients not found in mass produced brands.